Internet Business news

Oneupweb / American Marketing Association Webcast: Search Marketing 2.0: Integrating User-Driven Technologies into Successful Search Marketing StrategiesOneupweb, in partnership with the American Marketing Association (AMA), will sponsor a webcast entitled Search Marketing 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies at 1p.m. EDT on Thursday, March 22, 2007. The webcast will address a number of topics and provide answers to questions regarding specific challenges confronting marketers in an ever-changing online world. Marketers may register free by visiting marketingpower.com. (PRWeb Feb 22, 2007)-----------------------------------------------------------Savvy College Students Turn to New Professional Marketing Service to Land Summer Internships Rather than compete against thousands of students for one of the few advertised internships, savvy students and parents are turning to the pros to create targeted "internship marketing campaigns" on their behalf. Fast Track Internships, a new service created by two marketing executives, works one-on-one with students to generate multiple internship offers in the student's desired field and location -- with astonishing results.----------------------------------------------------------Digital Axle Announces Strategic Partnership with Offermatica -- San Francisco-Based Online Marketing Company to Offer Landing Page Optimization ServicesMost online advertising campaigns optimize to the media and banner/keyword creative only. The performance of landing pages as a catalyst for enhanced performance is commonly overlooked. Digital Axle, a marketing services company, has entered into a partnership with Offermatica, the leading provider of advertising campaign software. With this partnership, Digital Axle leapfrogs the capacities of most interactive agencies to provide significant improvements in online campaign performance beyond the click. (PRWeb Feb 22, 2007)